Custom Printed Logo Ribbon- A Powerful Branding Tool

Product packaging can make or break a brand. Imagine a business that produces vibrant advertisements, designs an interactive website, employs lively retail staff, and sells stunning products–but crams sales into a flimsy box with no ribbon.

Lackluster packaging can create a jarring inconsistency that shatters a brand’s image. This blog provides a guide on using custom printed logo ribbons to avoid this pitfall and to enhance the brand experience for your customers.

A Guide to Custom Printed Logo Ribbons

A custom printed logo ribbon refers to a ribbon that is personalised to feature your company’s branding elements. This includes brand name, logo, colour palette, and typography. At Cherry Ribbon, we provide custom printed ribbon services in Australia for individuals and businesses of all sizes.  

We offer a large selection of materials and print customisation options, with ribbon widths ranging from 6mm to 100mm. Our ribbons come in over 190 colours and can also be custom dyed to suit your brand’s colour palette.

Here are some of our custom ribbon material options:

• Satin ribbon (recycled polyester option available)
  Double-faced silky satin that is shiny and smooth on both sides.
  Satin is commonly used for product and gift packaging by bakeries, retailers, hotels, and real estate agencies.
• Grosgrain ribbon (recycled polyester option available)
  Heavy and stiff with a distinct ribbed texture.
  Grosgrain ribbons are commonly used by florists, wineries, and car dealers.
• Organza ribbon
  Sheer and lightweight with a delicate feel.
  A popular option among florists.
• Flat cotton ribbon
  100% cotton.
  Suitable for companies with a focus on eco-friendliness.
• Cotton herringbone ribbon
  100% cotton with a V-shaped weaving pattern.
  A popular option among florists and eco-friendly companies.
• Tencel biodegradable ribbon
  Strong and smooth, made of wood fibre.
  Tencel fibres are biodegradable with sustainability certification by USDA BioPreferred and in accordance with FSC compliance.
  
  

And these are the custom ribbon print options:

• Screen ink: flat feel
• Gold, silver, bronze, or rose gold foil print: shiny and flat feel
• Plastisol: slightly raised
• Thick plastisol: raised print with 3D effect
• Heat transfer print: for colourful logos
• Combination of above print options: for more sophisticated logos
• Colourful foil print

Custom Ribbons and the Brand Experience

The brand experience refers to the thoughts and emotions that result from the customer’s interactions with your business. These interactions, also known as customer touchpoints, must align to create a cohesive narrative for customers understand your brand identity.

At the product packaging touchpoint, custom printed logo ribbons are a simple yet effective way of representing your brand. The personalised elements of a printed ribbon — colour matching, brand logo, material choice, printing technique—offer an accurate reflection of your business that generic ribbons do not.

Custom ribbons promote an elevated brand experience by increasing the perceived value of your products, creating a sense of prestige among customers, enhancing the unboxing experience, and offering opportunities to refresh your brand.

When these elements align, consistency is achieved across all customer touchpoints, refining your brand experience.

Enhancing Perceived Value

The customer believes that well-designed packaging reflects a high-quality end product. Accordingly, a custom printed logo ribbon will elevate the perceived value of your products among customers, generating a positive impression of your brand.

At Cherry Ribbon, we offer high-quality custom ribbon and printing options that will reflect favourably on the quality of your products.

Public Prestige

A personalised ribbon with your brand’s logo can function as a status symbol. The visibility of the ribbon bestows a sense of prestige upon your customers as they carry their purchase in public. When this positive feeling is directly associated with your brand, it increases the likelihood of repeat purchases.

Additionally, ribbon-adorned packaging is often posted to customers’ social media due to its visual appeal. Your customers will be excited to show friends and family that they have purchased a product with high-quality packaging. This practice of flaunting a recent buy has been shown to boost the happiness customers derive from the purchase itself.

In this way, adding a custom printed logo ribbon to your product packaging makes customers feel even more valued and appreciated, elevating their brand experience with you.

Memorable Unboxing Experiences

Whether you have a brick-and-mortar store or run an online-only business, custom printed ribbons are crucial for your customers’ unboxing experiences.

A ribbon-adorned package indicates a premium purchase, elevating the sense of anticipation and indulgence obtained from unboxing the product. By incorporating a custom ribbon stamped with your logo, the positive emotions of the unboxing process will be visually linked to your business, enhancing the brand experience for your customers.

During the unboxing stage, the customers’ sensory experience also influences their perception of your brand. For example, a delicate organza ribbon adds an elegant touch, while a soft cotton ribbon will convey a sense of earthiness.

Special Edition Custom Ribbons

Customers get bored quickly. While your brand’s personalised ribbon will enhance public perception of your business, over time, its visual impact may dwindle for regular customers.

A simple solution is to print special edition ribbons. These could be released for new product launches, limited-edition products, or holidays like Christmas and the New Year. When well-designed, these ribbons will maintain branding consistency while boosting customer engagement by adding a fresh touch to your brand.

Additionally, special edition ribbons provide a sense of exclusivity to your customers. The time-limited packaging enhances customers’ satisfaction with their purchases and makes them feel valued, enhancing their brand experience with you.

Therefore, the material chosen for your custom ribbon should accurately reflect your brand identity. This will contribute to consistency across customer touchpoints and maintain a cohesive brand experience.

Transform Your Brand Experience Today

At Cherry Ribbon, we offer custom printed logo ribbons that can greatly enhance your brand experience. These ribbons are a cost-effective marketing tool that improves branding consistency and elevates the prestige of purchasing from your business.

We welcome you to explore the custom ribbon and print options available on the Cherry Ribbon website- here! Please don’t hesitate to get in touch with any enquiries.